I have been in stores quite a lot lately and I don’t know about you but as much as I love H&M & Zara as much as the next girl sometimes it gets to much with everyone shopping in the same pool. I find H&M great if you can pick out the odd good finds or if you are looking for basics and bargains but lately I have become more discerning in how I spend my money, maybe it is an age thing but I am looking for quality as opposed to quantity. In my profession I am always on the look out for new designers/retailers/pop ups that excite me and so this is how I came across Tamara Cherie (http://www.tamaracherie.com/) & Virgule (http://virgule.co.za/#!home) who are two totally separate entities. Tamara is a young designer with an award winning contemporary ready-to-wear range brand, with a minimal approach to fashion. Using clean lines and quality fabric she creates chic, modern and timeless elegant pieces. I went to see her at her factory in Woodstock recently and fell in love with her range. I loved a pair of navy constructed pants that needed some altering and lengthening so she made it from scratch for me to suit my body shape at the same price. This is definitely one lady to watch.
Tamara Cherie with her rails, she makes all her own patterns and will make bespoke pieces for you from scratch.
All Tamara Cherie pieces are made on site in Woodstock, supporting local industry.
What I love about her range is that she uses top quality fabrics which in this day and age is so rare, like this knitted dress made from wool which I bought as well!
You cannot always see the details from a photo but the small details are what make a huge difference to an outfit like this oxblood dress, very Victoria Beckham.
This camel coat is just exquisite in soft wool, fully lined and covered seams.
A touch of playfulness on this skirt.
While meeting a client at Cavendish last week I took a walk outside of the centre onto Cavendish street which I normally don’t often get to do. I have walked past the shop Virgule (http://virgule.co.za/#!home) numerous times over the last two years and always admired the beautiful display of shoes in the window, which is a bit like works of art so I took the plunge and went inside. All I can say is WOW, besides the shoes the shop is just stunning, it feels like you have stepped into a classy European shop which could stand next to any upmarket store in Europe with ease. I got chatting to owner Marinda who believes in dressing from the feet up. Virgule offers a selection of exclusive ranges from classics to seasonal “must haves” with an element of surprise to the designs, so if you are looking for something classy and different to the norm then go and take a look for yourself when you are next in Claremont.
She stocks a limited range of Candice Cooper sneakers (http://www.candicecooper.com/en/home).
Stylish European imported shoes, you won’t find any “made in China” styles here!
A few of her styles are designed and made in Portugal.
A stunning classic black leather bag.
I love the way she displays her merchandise.
Virgule also stocks a limited range of beautiful printed cashmere scarves, am so in love with these prints.